Tag Archives: branding

A Quick and Simple Lesson on Branding

When I thought of the name “π skateboards”, I was pretty stoked, since it seemed to tie in so nicely with the brand and seemed really unique. I didn’t even think to check to see if the name already existed. I started brainstorming some potential graphics for the boards, trying to be clever with the name, and came up with a few ideas. Then, I finally did have the thought to check for the name – a quick Google search instantly brought me to a website for another “Pi Skateboards” that already exists.

Moral of the story – always check for a name to make sure it’s not already taken. I’m thankful I found out now rather than later, before I formalized a brand name. As for a new name, I’m working on it.

Since I felt pretty proud of my graphics and didn’t want to let them just go to waste, here they are, for your enjoyment :).skateboard graphicsOn second thought, maybe it’s better that these never ended up on a skateboard.